Cured is a charcuterie expo for people that wish to dive into the world of charcuterie and for those that want to elevate their pre-existing skills.
AWARENESS
SOCIAL MEDIA
SIGNAGE
ACTION
WEBSITE
ENGAGEMENT
APPLE WALLET
ENVIRONMENTAL ADS
CREDENTIAL APRON
After signing into the event, people are given their personalized, embroidered, apron as their proof of entry.
SERVICE / EVENT MERCH
Before going to the first workshop, people are able to pick any boards that they like for them to keep and use for the workshops they signed up for.
For each workshop completed, attendees receive a an infographic poster of what they learned to take home that serve as a helpful tool in the kitchen.
LOYALTY
Before the event ends, everyone is encouraged to sign up to the following year's event and they would receive their own personalized board with all of their favorite meats, cheeses, and flourishes that they like after taking a short quiz. It would shortly get delivered to their home and would have information on the box to plan their trip.